Guideline for Exhibitors

Design Korea 2018 Informing Companies to Participate

Introduction and Objectives   ───


디자인코리아 로고 As Korea’s only and largest design business event, ‘Design Korea 2018’ promotes the advancement of the global design business.
Supports business, publicity and brand marketing of participating companies
Invites international big buyers including Alibaba and AEON, in order to maximize the international business opportunities for participants
Holds accompanying events that emphasize on building strong business network among participants
디자인코리아 로고 Design Korea 2018 exhibits selected design products around the globe, leading the international design trends.
Shows overall trends of the global design industry through an integrated exhibition with major international design awards
Strengthens the global competitiveness of Korean small-and medium sized companies through an integrated exhibition with domestic and international companies that excel in design-driven management

Event outline  ───


Period
31th Oct(Wed) – 4th Nov(Sun), 2018
Venue
KINTEX, Exhibition Center 1, Hall 4~5(21,384㎡)
Business Owner
Host | Ministry of Trade, Industry, and Energy (MOTIE) Organizer | Korea Institute of Design Promotion (KIDP)
Expected Scale
About 800 booth form 500 companies
Number of Expected Visitors
About 75,000 people
Expected participants
Companies and organizations in relevant fields (both domestic and international)
  • 4th INDUSTRY
  • Lifestyle products: Stationery, living and small decorative products, toys, glasses, watches, etc.
  • Home interiors: Furniture, kitchen products, consumer goods, etc.
  • Universal: public facilities, services, graphic design, etc.
  • Environment-friendly: Materials, processing technology, appropriate technology, packaging, etc.
  • IT: Home electronics, mobile, automobiles, etc.

디자인코리아 로고 Application period and procedure

Classification Early-bird application period (1st) Application period (2nd)
Application period Application notice ~ June 29 , 2018 (6PM) July 2 ~ September 14, 2018 (6PM)
Application period Application notice ~ June 29 , 2018 (6PM) July 2 ~ September 14, 2018 (6PM)
Application documents Application form (1 copy), business license (1 copy)
Email : designkorea@kidp.or.kr / Website : www.designkorea.or.kr www.kidp.or.kr

※ There are no separate conditions for participation, but applicants may be screened.

디자인코리아 로고 참가일정

  • Feb. ~ Mar.

    1st

    Early-bird application & receipt of applications

     

    화살표
  • Apr. ~ Jun.

    2nd

    Early-bird application & receipt of applications
    (10% discount)

    화살표
  • Jul. ~ Oct.

    Preliminary matching of
    participants and buyers

    화살표
  • Jul. ~ Sept.

    3rd

    Early-bird application & receipt of applications
    (full price)

  • around September 28th

    Briefing session for participants

    화살표
  • Sun, Oct. 28 ~ Tue, Oct. 30

    Installation of booths
    and set-up of exhibiting products

    화살표
  • Wed, Oct. 31 ~ Sun, Nov. 04

    Opening of
    Design Korea 2017

    화살표
  • Sun, Nov. 04 ~ Mon, Nov. 05

    Disassembling booths
    and removal of exhibiting products


Participation fee and benefits  ───


디자인코리아 로고 Exhibition booth fee

※VAT does not occur separately.

Participation fee (one booth/9㎡)
Classification Early application (20% discount) Consecutiveparticipation (30% discount) Normal fee Remarks
Domestic companies Space-only booth KRW 1,000,000 KRW 875,000 KRW 1,250,000 Only space provided
Standard booth KRW 1,320,000 KRW 1,150,000 KRW 1,650,000 Space plus basic facilities provided
One-person Creative Standard booth KRW 680,000 KRW 595,000 KRW 850,000 Space plus basic facilities provided
(One-man company : Only domestic companies)

Bank Account : 341-028815-04-224 (Bank: Industrial Bank of Korea (IBK) )

For space-only booths, applications start from minimum of 4 booths

Account Owner : Korea Institute of Design Promotion (Swift Code : IBKOKRSE)

디자인코리아 로고 Deposit account

Bank Account Number Account Holder
Industrial Bank of Korea 341-028815-04-224 Korea Institute of Design Promotion

디자인코리아 로고 Benefits for participants

  • Standard booth : Basic booth installation (walls, lighting, & one socket)
  • Basic facilities : One table and one chair
  • Participation in business market (B2C) and business export (B2B) meeting
  • Introduction of participating companies in event handbooks and business directory
  • Publicity and marketing support for participating companies, etc.

Design Korea 2016 Review  ───


디자인코리아 로고 Exhibition statistics

Exhibition statistics
Classification Major contents
Exhibition scale

● Exhibition space: 21,384㎡ (approx. 2,500 articles displayed)

● umber of visitors: approx. 60,000

Participating companies

● 850 companies from home and abroad (900 booths)

- Companies leading design innovation, large companies with excellent designs, companies and organizations excelling in design management, Good Design products, etc.

Business results

● Number of participating buyers: approx. 350 from home and abroad

- Foreign online distributers (e.g. Alibaba, T-mall)
- Foreign LLCs. etc.

● No. of consultations and B2B LOU amount: 2,018 / about $91.2million

Publicity

● Frequently publicized on terrestrial TV networks at home and abroad (YTN, Chinese TV etc)

● Frequently mentioned in five major domestic daily newspapers and economic newspapers (approx. 450 articles)

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